Git Fresh still has a major label deal. Who?

Git Fresh still has a major record deal. So as you wonder why Interpol and Ok Go no longer do, stare at this picture and let your eyes burn out.

Back in the 90′s, music labels had created a winning formula for sure fire music success and riches. Take some attractive youths, place some fabricated dance steps and songs, buy some hype (cough payola cough) and just hammering the teenage into buying the CD’s. Then Napster happened.

The industry has tried many things, but it seems it has settled on a few recipes for success. Here’s part one.The most obvious recipe is the good looking youngster with saccharine sweet lyrics and beats. We’ve seen it with Miley Cyrus, the Jonas Brothers and now Justin Bieber. As Biebermania spreads (predominantly on Twitter) you see labels realize the quick buck that can be made off of essentially what was the old formula.

The only difference now is that the expectations aren’t necessarily of multi million sales from the get go. Young girls fawn after the Jonas’ (Jonasi?) and Bieber because they are young, cute, rich and on stage. Girls love them, and the parents are willing to buy the cds for their kids. And why not? Cute kids on the cd singing about love . And then countered by the shrieking voices of their kids.

But why wouldn’t the kids just download the music? And you know what? They probably do. But it’s the intrinsic value of having that Jonas brothers cd. Of having that poster (New Kids any one? ) .

However, as they grow older, and as their fan base grows older the formula changes. The girls split off into club/house/rock etc branches of music. And the labels are back at square one. That’s why you’ll see labels look for young stars constantly, and maximize their ROI now as opposed to leveraging their future on these kids. Unless they never learn, and I guess most labels never do.

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Reznor agrees: Grammys are Old Worlds self loving hand job

Trent Reznor, who seldom tweets now, sent out the following tweet just a short while ago. We could not agree more..

The Grammys = the old guard / old media propping up their puppets trying to convince the outside world (and each other) they’re relevant. via @trent_reznor

Def Jam's new Digital Guy (the dude with the drumstick)

A week or so after massive cuts at the label periliously close to shutting down, Island Def Jam is bringing on industry / UMG vet Jon Vanhala as their new head of New Media / Digital Marketing / Lamb.

In a move that may leave many wondering, Def Jam has quickly replaced Christian Jorg as their new Head of Digital. Despite rumors that Island Def Jam as it stands is not long for this world, the label begins its annual restaffing after layoffs (an industry tradition it seems).

Mr. Vanhala is an industry vet, as is displayed by his website and resume, having worked at UMG up until 2007. In what he exhibits, he seems to be a genuinely good guy with a good head on his shoulders, and seems to understand the New Media model and the perils of old world thinking. Though how long this remains after starting his new job at Island Def Jam, one can only imagine.

who wants to place some Vegas odds?

Jon Vanhala’s Website

Mariah's Golden Globes

Mariah Carey showed up at the Golden Globes last night wearing the outfit showing off her tanned boobs. Apparently she thought that is what the Golden Globes were all about.

Sadly she didn’t win anything. Otherwise we would have had a repeat performance of this:

UPDATE: Mariah had the following to say about her dress

“I dressed very conservatively. My dress was long and my shoulders were covered. I don’t know what all the fuss is about.”

Wow