Awesome. Michael Lazerow who is the head of Buddy Media has said that making money through social media is impossible, sort of going against the core competency of his agency.
To be honest, his statement isn’t a complete spit in the face of his agency. He says that it will takes brands and marketers to associate with trends, instead of making quick bucks.

Show Daily: “I Don’t Think Social Media is Monetizeable”: “”

(Via MediaPost | Online Media News.)